ISO 10668

Brand Valuation Management System
ISO 10668:2010

ISO 10668: Brand Valuation is an international standard for measuring brand value. It specifies the requirements of an ISO-compliant brand valuation, provides a framework for valuation (including procedures and methods), and shows methods for reporting results.

ISO 10668 can be applied to brand valuations for a wide range of purposes, including accounting, financial reporting, tax planning and compliance, litigation support and licensing.

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